T-Mobile was looking for big ideas that would help them close the gap between perception and the reality of T-Mobile coverage.

IAC Advertising Solutions rose to the challenge by creating a Banner Gadget that prominently featured T-Mobile branding and messaging, while also incorporating the relevant IAC properties: Citysearch, Ticketmaster and Evite. A Tell-a-Friend feature was also included.

To help Bacardi promote “the original Bacardi Mojito,” and make it top-of-mind with consumers during the summer party season, we leveraged Evite and Citysearch–two sites that are top Web destinations for consumers planning parties and/or socializing out of the home.

This 2008 OMMA award-winning banner gadget delivered a dynamic, fully integrated, cross-site experience to users–from within an ad unit.

Samsung was looking to promote the launch of its new Samsung Instinct phone as well as raise awareness of Samsung Mobile.