Dasani, a bottled water provided by Coca-Cola is already a well-known brand. When they launched Dasani Sensations, they wanted an online program to compliment their offline print campaign.

To help Chili’s build awareness with a young, hip audience, we developed a one-stop music resource guide. The microsite enabled users to find music tickets on Ticketmaster, access daily music news articles from LiveDaily, and featured a module to find your perfect music match by searching for people with the same musical taste on Match.com.

The site also prominently featured the restaurant’s branding and a Chili’s video.

IAC Advertising Solutions leveraged Ticketmaster to create a microsite with a country music theme that appealed to Chevy’s male audience. The site prominently featured Silverado branding and creative while also integrating the Ticketmaster brand, a Summer Show Finder and a Ticket Giveaway sweepstakes.

IAC Advertising Solutions helped Sears increase targeted web traffic for a summertime product promotion through the Summer Family Fun Guide. The microsite incorporated promotional content from Sears with direct links to featured summer product categories on the retailer’s web site.

Users could also create invitations and get party tips from Evite.com, in addition to registering for a Sears Summer Gift Card Giveaway promotion.

IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite. The site focused on women over 40 who have recently found themselves back in the dating scene. Content from Match.com’s online magazine, Happen, was integrated into the site to further connect with this audience and raise brand retention of Ponds. To encourage users to engage with site and return frequently, a sweepstakes and game were also included along with a Match.com module.

When Hyundai introduced the Sonata 2007, they wanted to launch an online program that played off of their “Rethink” campaign.

We responded by creating a “Rethink the Possibilities” city guide. The microsite featured local Citysearch content, a module for finding concert tickets on Ticketmaster and a link to Evite.

When Honda released the Honda Fit they turned to IAC Advertising Solutions to help them raise awareness for the new model. We worked with the reputable automotive provider to develop a unique and engaging online scavenger hunt sweepstakes that would resonate with a young, hip audience.

Ford wanted to reach travelers looking for exciting vacations while capturing opt-in users who wanted more information on the Ford Edge.

We created the Vacations with an Edge sweepstakes which awarded three vacation package destinations, provided by Expedia. The sweeps landing page provided details on each of the trips, which included vacations in three brand-supporting categories: Excitement, Adventure and Relaxation.

IAC Advertising Solutions helped Dasani build brand retention with a young, hip audience by developing a one-stop music resource guide for: 
 

• Finding music tickets on Ticketmaster.
• Accessing a news feed to daily music news articles from LiveDaily.
• Accessing venue lists for the best spots to hear music, provided by Citysearch.
• Using Evite to invite friends to a concert.
  
  The site also incorporated Dasani branding and creative throughout.  

IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.

The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.