Evite was a natural fit for this campaign in terms of aligning with Hpnotiq's objective to reach women as they celebrate special occasions.  In order to meet the client’s needs IAC Advertising developed an integrated campaign that included the following components:

Malibu wanted a custom template that would compliment their “Get Your Island On” campaign. The look and feel needed to speak to the relaxed vibe that Malibu Rum can bring to any party. The template ran in a variety of relevant categories such as Guys Night, Girls Night, Night on the Town and Happy Hour. In addition, custom host tips were created for each categories. The customized tips allowed Malibu to send a targeted message to hosts based on the type of party they were throwing.

IAC Advertising Solutions created a template that subtly incorporated the advertiser’s brand with a mouthwatering burger. The creative was intended to make A1 top of mind with Evite hosts and guests through a contextually relevant template design. The template ran in relevant and seasonal categories including: Graduation, July 4th and BBQ.

T-Mobile was looking for big ideas that would help them close the gap between perception and the reality of T-Mobile coverage.

IAC Advertising Solutions rose to the challenge by creating a Banner Gadget that prominently featured T-Mobile branding and messaging, while also incorporating the relevant IAC properties: Citysearch, Ticketmaster and Evite. A Tell-a-Friend feature was also included.

Solo was looking for a smart custom template that would showcase the iconic red cup in a relevant design.

IACAS responded with a template that incorporated the cup in a natural setting…a barbeque! This custom Evite ran in the fitting categories of Family Gatherings, Picnic and BBQ.

When Honda introduced the Odyssey, they wanted to reach the Evite audience through a unique and integrated campaign. IACAS responded with animated, custom musical Evite templates – a never been done before Evite solution. We created 7 unique templates for Honda, each one incorporated a different music clip.

To help Bacardi promote “the original Bacardi Mojito,” and make it top-of-mind with consumers during the summer party season, we leveraged Evite and Citysearch–two sites that are top Web destinations for consumers planning parties and/or socializing out of the home.

This 2008 OMMA award-winning banner gadget delivered a dynamic, fully integrated, cross-site experience to users–from within an ad unit.

TLC was looking to promote the January 2009 Miss America pageant along with their reality show, Countdown to the Crown. They wanted a custom Evite that would highlight each of the contestants while also being somewhat interactive. IACAS collaborated with TLC and Evite to deliver a never-been-done before Evite design. The flash design rotated through pictures of each contestant. In addition, an interactive poll was included beneath the contestant images in which users could vote for the Miss America event they most looked forward to watching. After respondin

Disney was looking for an out-of-the-box solution that would grab the attention of Evite users on the days surrounding the launch of their first-ever Tinker Bell movie DVD.

The “twinkle” in our creative solution was a never-been-done, launch-day homepage takeover–in which the iconic Tinker Bell flew out of the ad unit and across the homepage.

IAC Advertising Solutions created an integrated campaign for P&G that enabled the reputable CPG provider to raise awareness for the Tide to Go products – while also reaching users who are in the midst of planning for various events, and reminding them that stains can be a real source of embarrassment when in social situations.