T-Mobile was looking for big ideas that would help them close the gap between perception and the reality of T-Mobile coverage.

IAC Advertising Solutions rose to the challenge by creating a Banner Gadget that prominently featured T-Mobile branding and messaging, while also incorporating the relevant IAC properties: Citysearch, Ticketmaster and Evite. A Tell-a-Friend feature was also included.

IAC Advertising Solutions helped T-Mobile build awareness for the newly released Sidekick II through an interactive Entertainment & Music Guide that built upon the T-Mobile brand identity and campaign creative. The microsite highlighted the benefits and features of the Sidekick and featured music news from Live Daily, a module for finding concert tickets on Ticketmaster, and links to Match.com and Evite to enable T-Mobile to connect with their audience and their audience to connect with their friends.
 

To promote T-Mobile’s To Go Prepaid Plan, IAC Advertising Solutions created an Entertainment and Back to School microsite that, not only promoted T-Mobile’s service, but leveraged local Citysearch content to give college students easy access to places to eat, take a date and fun things to do in their city.