IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.

The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.

To raise awareness and generate excitement for Universal’s Feb. 14, 2008 release of the romantic comedy Definitely Maybe, we created a co-branded splash page/hub where users could:

• Plan a “movie night” via Evite
• Find a movie date via Match.com
• Find a restaurant to go to before or after the movie via Citysearch
• Go to the official Definitely Maybe site to watch the trailer

IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Because I Said So through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.

The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.