To help Bacardi promote “the original Bacardi Mojito,” and make it top-of-mind with consumers during the summer party season, we leveraged Evite and Citysearch–two sites that are top Web destinations for consumers planning parties and/or socializing out of the home.

This 2008 OMMA award-winning banner gadget delivered a dynamic, fully integrated, cross-site experience to users–from within an ad unit.