T-Mobile was looking for big ideas that would help them close the gap between perception and the reality of T-Mobile coverage.

IAC Advertising Solutions rose to the challenge by creating a Banner Gadget that prominently featured T-Mobile branding and messaging, while also incorporating the relevant IAC properties: Citysearch, Ticketmaster and Evite. A Tell-a-Friend feature was also included.

Disney was looking for an out-of-the-box solution that would grab the attention of Evite users on the days surrounding the launch of their first-ever Tinker Bell movie DVD.

The “twinkle” in our creative solution was a never-been-done, launch-day homepage takeover–in which the iconic Tinker Bell flew out of the ad unit and across the homepage.

To raise awareness and generate excitement for Universal’s Feb. 14, 2008 release of the romantic comedy Definitely Maybe, we created a co-branded splash page/hub where users could:

• Plan a “movie night” via Evite
• Find a movie date via Match.com
• Find a restaurant to go to before or after the movie via Citysearch
• Go to the official Definitely Maybe site to watch the trailer