Evite was a natural fit for this campaign in terms of aligning with Hpnotiq's objective to reach women as they celebrate special occasions.  In order to meet the client’s needs IAC Advertising developed an integrated campaign that included the following components:

IAC Advertising Solutions created a template that subtly incorporated the advertiser’s brand with a mouthwatering burger. The creative was intended to make A1 top of mind with Evite hosts and guests through a contextually relevant template design. The template ran in relevant and seasonal categories including: Graduation, July 4th and BBQ.

IAC Advertising Solutions helped Sears increase targeted web traffic for a summertime product promotion through the Summer Family Fun Guide. The microsite incorporated promotional content from Sears with direct links to featured summer product categories on the retailer’s web site.

Users could also create invitations and get party tips from Evite.com, in addition to registering for a Sears Summer Gift Card Giveaway promotion.

When Hyundai introduced the Sonata 2007, they wanted to launch an online program that played off of their “Rethink” campaign.

We responded by creating a “Rethink the Possibilities” city guide. The microsite featured local Citysearch content, a module for finding concert tickets on Ticketmaster and a link to Evite.

When Honda released the Honda Fit they turned to IAC Advertising Solutions to help them raise awareness for the new model. We worked with the reputable automotive provider to develop a unique and engaging online scavenger hunt sweepstakes that would resonate with a young, hip audience.

IAC Advertising Solutions helped Dasani build brand retention with a young, hip audience by developing a one-stop music resource guide for: 
 

• Finding music tickets on Ticketmaster.
• Accessing a news feed to daily music news articles from LiveDaily.
• Accessing venue lists for the best spots to hear music, provided by Citysearch.
• Using Evite to invite friends to a concert.
  
  The site also incorporated Dasani branding and creative throughout.  

IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.

The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.

To help build awareness for the release of Fever Pitch, IAC Advertising Solutions created a microsite that featured the romantic comedy and incorporated three of IAC’s premium sites - Match.com, Evite and Citysearch - to help girls and guys plan the ultimate movie night.

Solo was looking for a smart custom template that would showcase the iconic red cup in a relevant design.

IACAS responded with a template that incorporated the cup in a natural setting…a barbeque! This custom Evite ran in the fitting categories of Family Gatherings, Picnic and BBQ.

When Honda introduced the Odyssey, they wanted to reach the Evite audience through a unique and integrated campaign. IACAS responded with animated, custom musical Evite templates – a never been done before Evite solution. We created 7 unique templates for Honda, each one incorporated a different music clip.