IAC Advertising was able to promote Visa across Evite, Citysearch and Match.com to create awareness of the “Go” campaign and frame Visa as the “brand of action”. This unique execution provided Visa the perfect environment in which to reach consumers on the go.

The integrated solution included the following components:

Date Location Banner Gadget. Using Citysearch listings, Visa sponsored a custom tool that enables users to find the perfect date spot by selecting their market and type of date (takeout, outdoor dining, martini bar, etc). Once preferences were selected, the gadget displayed the suggested location with name and address. In addition, users could click on a link within the gadget to go to Citysearch for more ideas. The gadget ran on Match.com. 

Citysearch What’s Nearby Sponsorship. Visa owne this 300x250 module that appears on all Citysearch section home pages. This handy module gives users ideas on other places to go near the venue they are currently checking out on Citysearch.

Evite Fast Track Sponsorship. By answering a few simple questions, Fast Track suggests invitation designs to suit that user and their party type.  Visa branding surrounds this experience.

Evite Gifts Tab Sponsorship. A Visa headline and logo placement appeared at the top of the Gifts page—reminding consumers they could easily take care of purchasing a party gift using their Visa card.

Match.com Sponsorship of the 72-hour free trial.  As the exclusive sponsor of this compelling Match.com offer, the Visa headline and logo appeared on the Registration Form, Sign-In Form, the Splash Page and the Error Page.