IAC Advertising Solutions was able to help TBS raise awareness for the season 2 premiere of its My Boys series by leveraging Citysearch to deliver geo-targeted sites for 10 key markets. In addition, each of the show’s key characters provided recommendations for their favorite hotspots in each of these markets – making the site personable and also giving the users an opportunity to identify with every character individually.

In addition, the site contained video clips of the show, Tell-a-Friend functionality and a link to the show’s official site.

Check out a live demo of the site.