IAC Advertising Solutions helped educate business travelers about the flexibility of Microsoft Office through a co-branded microsite that leveraged Microsoft, Citysearch and Expedia content.

Citysearch provided business travelers with relevant local information such as “best business hotels” while Expedia provided a wizard that travelers could easily access to book flights, hotels, etc. Microsoft provided tips and tricks on everything from conducting remote meetings to managing email.

The end result was a site that enabled Microsoft to build awareness for this product to an engaged and relevant audience.