Hormel products are synonymous with parties. When they wanted to introduce their brand to an active audience looking for party planning tips and recipe ideas, IAC Advertising Solutions was able to meet this need through a “Bring on the Party” microsite. The focus of the site was an Ultimate Party instant win and sweepstakes. The sweeps offered a $10,000 grand prize. Additionally, users could play the Instant Win Game for a chance to win $500 or $1000 in cash. This promotion allowed Hormel to reach a valuable audience of game-seeking adults, likely to enter their online sweepstakes.

In keeping with the party theme, the site also contained an Evite module that users could access to get party tips as well as Hormel branding and images and a Tell- A-Friend link to help spread the word about this compelling promotion.