Dasani, a bottled water provided by Coca-Cola is already a well-known brand. When they launched Dasani Sensations, they wanted an online program to compliment their offline print campaign.

IAC Advertising Solutions rose to the challenge by creating the Sensational Dating Guide, a co-branded microsite that leveraged Citysearch and Match content. The site contained Dasani Sensations messaging, allowing the advertiser to reach an audience of active, trendy singles seeking dating tips and information. In addition, IAC Advertising Solutions helped Dasani reach an engaged audience -- users were prompted to fill out a desirability quiz that allowed them to enter a sweepstakes and view the Sensational Dating Guide microsite.

Dasani brand elements were incorporated into the design to increase brand awareness and retention.